Lars Lunde is said to be Norwegians first bodybuilding star. He won Mr. Europe in 1972. Theres not much info to retrieve about him, but according to this norwegian article: http://www.treningsforum.no/php/art.php?id=1007, he was still training hard at the date of publishment but had no interest in marketing himself. When he was active he promoted his own line of supplements. Had this been today these supplements might have been the supplement line from http://myrevolution.no/
For only 25 NOK (approx 4 dollars) a month Lars Lunde could have been your personal trainer back in 1972!